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January 2024

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LinkedIn Ads: Lessons Learned and Insights Gained

As a digital marketer, I have had the opportunity to explore various advertising platforms, including Facebook, Google, and LinkedIn, to generate leads for businesses. In this article, I’ll share my experiences and insights gained from running LinkedIn ads for lead generation, particularly focusing on the unique challenges and opportunities presented by this professional networking platform. […]

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b2b product launch

Your Quick Guide to a Successful B2B Product Launch

Launching a new B2B product requires careful planning and execution. To ensure your success, follow this comprehensive playbook that covers everything from understanding your customer’s needs to optimizing your digital marketing strategies. Understanding Your Customer’s Needs Crafting Your Product Brief Creating a Compelling Online Presence Amplifying Your Reach through Digital Channels Nurturing Prospects and Monitoring

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fractional marketing leader

Will you hire a fractional marketing leader?

In today’s competitive business environment, finding the right leadership talent is crucial for success. However, for many businesses, especially startups, hiring full-time leaders can be challenging. That’s where fractional leadership comes into play. In this article, we will explore the concept of fractional leadership and its benefits, particularly in the field of marketing. What is

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