In the ever-growing digital startup culture in Pakistan, entrepreneurs often face the challenge of launching successful startups, especially after developing a website or a mobile app. Many startups struggle with understanding why their products are not gaining traction in the market. To address this issue, it’s essential for entrepreneurs to follow a strategic approach that […]
Are you an aspiring digital marketer looking to kickstart your career on the right foot? Navigating the dynamic landscape of digital marketing requires a strategic approach and a strong foundation in marketing principles. Here are three essential career tips to set you on the path to success. Embrace Marketing Fundamentals In the ever-evolving world of
In the realm of performance advertising, numerous metrics contribute to gauging the efficacy of campaigns. However, amidst this array of measurements, Return On Advertising Spend (ROAS) stands out as the quintessential indicator of a campaign’s true performance. Understanding Performance Advertising Performance advertising diverges from brand advertising by directly aiming to boost sales and revenue, as
ROAS: The Ultimate Metric for Performance Advertising Success Read More »
