In the world of B2B marketing, Marketing Qualified Leads (MQLs) may sound like a fancy term, but trust me, it’s incredibly valuable. Let me break it down for you.
So, what exactly are MQLs?
Well, they’re those awesome B2B leads that the sales team doesn’t immediately pounce on. Instead, the marketing team takes a little extra time to nurture and develop them before they’re ready for the sales pitch.
But how do we actually get these leads in the first place? Think of it as planting seeds for a future garden. We do it by creating amazing content such as webinars, whitepapers, or ebooks. But here’s the thing – we don’t just throw random stuff out there.
No, we create educational tools that help potential customers learn more about topics they’re interested in. This not only establishes us as experts in the field but also attracts the right kind of leads.
Now, here comes the fun part – nurturing those MQLs and getting them ready for the sales team. Once we have these leads, we don’t just forget about them. Oh no! We save their information in our email marketing software and create automated workflows.
Think of it as a helpful guide, leading our users step by step, making sure they fully understand the information and gradually preparing them for a conversation with our sales team.
And you know what happens when they’re finally ready for that sales conversation? Boom! They transform into SQLs – Sales Qualified Leads. The global industry average for converting an MQL into an SQL is around 17%. Impressive, right?
We understand that finding leads who are ready to buy your product or service right away can be like searching for a needle in a haystack. That’s why we focus on creating content that attracts a bunch of these qualified MQLs.
It’s an investment that pays off big time for B2B businesses.
So, don’t overlook the power of MQLs. Embrace them, nurture them, and watch your B2B business thrive.
