In this article, we will explore the distinctions between two roles in an organization that often create confusion: the Head of Growth and the Head of Growth Marketing.
Understanding the term “growth” can be challenging, as it varies for each company based on their unique goals and metrics. Let’s dive into the differences between these two roles and understand their specific responsibilities.
The Head of Growth: Overseeing the Broader Function
The Head of Growth is responsible for overseeing a broad function that involves the entire organization working together to achieve growth targets.
They ensure that all important functions, such as marketing, sales, product, operations, and support, operate synergistically and continuously improve. While the CEO often supervises this function, they may delegate it to the Head of Growth or Chief Growth Officer.
The Head of Growth plays a crucial role in driving the overall growth strategy of the organization.
The Head of Growth Marketing: Focusing on the Marketing Funnel
In contrast, the Head of Growth Marketing has a more specialized function, focusing on the performance of the marketing funnel.
Their responsibility is to contribute to the overall growth metric of the organization by creating awareness, acquiring customers, and retaining them.
This role requires expertise in both growth and marketing, as they need to develop, execute, and measure brand, product, and performance marketing strategies for each stage of the funnel.
The Head of Growth Marketing plays a vital role in driving customer acquisition and retention.
Conclusion:
While the roles of the Head of Growth and the Head of Growth Marketing may sound similar, they serve distinct purposes within an organization.
The Head of Growth oversees the broader function of achieving growth targets, ensuring all important functions work together synergistically.
On the other hand, the Head of Growth Marketing focuses on the specialized function of driving growth through effective marketing strategies.
Understanding these distinctions can help organizations clarify responsibilities and optimize their growth strategies accordingly.
