In today’s competitive business environment, finding the right leadership talent is crucial for success. However, for many businesses, especially startups, hiring full-time leaders can be challenging. That’s where fractional leadership comes into play. In this article, we will explore the concept of fractional leadership and its benefits, particularly in the field of marketing. What is […]
Crafting an effective advertising strategy can be a real challenge. Many marketers debate the merits of social media ads versus search ads. In this article, I’ll dive into the strengths of each type of ad and explore the power of combining them. By understanding the unique benefits of social media ads and search ads, you
Social Media Ads or Search Ads: Decoding Digital Advertising Read More »
As someone who has spent a significant part of career as a one-person marketing team, working with startups and small to medium-sized enterprises (SMEs), I understand the challenges that come with wearing multiple hats in the dynamic world of digital marketing. This article aims to provide four practical tips for solo marketers to navigate their
In this article, we will explore the distinctions between two roles in an organization that often create confusion: the Head of Growth and the Head of Growth Marketing. Understanding the term “growth” can be challenging, as it varies for each company based on their unique goals and metrics. Let’s dive into the differences between these
In the world of B2B marketing, Marketing Qualified Leads (MQLs) may sound like a fancy term, but trust me, it’s incredibly valuable. Let me break it down for you. So, what exactly are MQLs? Well, they’re those awesome B2B leads that the sales team doesn’t immediately pounce on. Instead, the marketing team takes a little
Growth Marketing is a relatively new term that has emerged in the world of marketing. It encompasses a strategic approach that combines tactics and channels from performance marketing, brand marketing, and product marketing. Unlike traditional digital marketing, Growth Marketing focuses on achieving specific business growth goals through constant experimentation and data analysis. The Fusion of
