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saas marketing

SaaS Marketing: Mastering the Journey from Acquisition to Retention

Marketing Software as a Service (SaaS) products presents a unique challenge. Success hinges not only on attracting users but on convincing them to purchase a paid plan and stick with it. Unlike traditional software, SaaS operates on a subscription-based model, ensuring recurring revenue even from infrequent users. This model is particularly lucrative as it eliminates […]

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Podcast Marketing: Leveraging the Power for B2B Businesses

Marketing is continuously evolving and businesses are constantly seeking innovative ways to connect with their audience, establish authority in their industry, and differentiate themselves from competitors. One such emerging trend that has been gaining traction in the B2B space is podcast marketing. While most podcasts are traditionally associated with individuals, the potential for B2B companies

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win in marketing game

3 Steps to Win in the Marketing Game

Marketing is a dynamic and ever-evolving field that requires a deep understanding of customer behavior, effective communication strategies, and strategic channel selection. To achieve success in the marketing game, it’s essential to follow a well-defined process that encompasses these key elements. Here are three fundamental steps to help you win in the marketing game: Step

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digital vs conventional marketing

Digital Marketing: The Evolution from ‘Nice-to-Have’ to ‘Must-Have’

In the rapidly evolving landscape of marketing, the shift from traditional to digital methods has been nothing short of revolutionary. Just a decade or so ago, digital marketing was often seen as an optional supplement to traditional marketing strategies. However, the tides have turned, and today, digital marketing has not only gained parity with traditional

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