Growth Marketing Strategies -

3 Leadership Lessons Every Digital Marketer Should Master

10 March 2024

In the fast-paced world of digital marketing, the role of a digital marketer goes beyond technical know-how. It requires a blend of creativity, strategic thinking, and most importantly, strong leadership skills. While digital marketing may seem like a solitary pursuit, effective leadership is crucial for navigating the complexities and creative challenges inherent in this dynamic […]

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How to Reduce Junk Leads from Your Landing Page: A Comprehensive Guide

6 March 2024

Is your sales team continuously complaining about junk leads? Addressing this common issue is crucial for maximizing the effectiveness of your sales efforts. Here are some actionable tips to reduce junk leads from your landing page and streamline your lead generation process. Craft Compelling Landing Page Copy Crafting a landing page copy revolves around addressing

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The Future of Marketing: Will AI Take My Job?

14 January 2024

In today’s rapidly evolving technological landscape, the fear of AI replacing human jobs is a common concern. However, history teaches us that with every technological revolution, job losses are accompanied by the emergence of new opportunities. The same holds true for the era of Artificial Intelligence. In this article, I will explore the impact of

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Will you hire a fractional marketing leader?

7 January 2024

In today’s competitive business environment, finding the right leadership talent is crucial for success. However, for many businesses, especially startups, hiring full-time leaders can be challenging. That’s where fractional leadership comes into play. In this article, we will explore the concept of fractional leadership and its benefits, particularly in the field of marketing. What is

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Head of Growth vs Head of Growth Marketing

18 December 2023

In this article, we will explore the distinctions between two roles in an organization that often create confusion: the Head of Growth and the Head of Growth Marketing. Understanding the term “growth” can be challenging, as it varies for each company based on their unique goals and metrics. Let’s dive into the differences between these

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What Growth Marketing Really Is?

3 December 2023

Growth Marketing is a relatively new term that has emerged in the world of marketing. It encompasses a strategic approach that combines tactics and channels from performance marketing, brand marketing, and product marketing. Unlike traditional digital marketing, Growth Marketing focuses on achieving specific business growth goals through constant experimentation and data analysis. The Fusion of

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